What I Do Best

With a background in graphic design and strategic brand development, I help your organization articulate exactly who you are, where you are going, and what makes you different.

Branding is more than a makeover. Branding is the creative process of understanding the heart of an organization and making its unique personality known.

Branding consultants love to say, “Every organization has a story. Tell your story.” But a story is often limited to the recounting of the past. I help develop a branding model for your organization that honors your past and shapes your future. I design branding that is current, but not trendy; professional, but approachable. I create messaging meant to last.

Competition for “headspace” in today’s world is fierce. People are exhausted by ads. They don’t want to be sold another quippy slogan or flashy graphic.

They want authenticity.

They want sincere human connection.

My talent lies in breaking through all the noise and reaching your target audience on a substantive human level. I provide thoughtful messaging and compelling content that helps prospective clients see the people behind the words.

Do you know what you want to say, but you don’t know quite how to say it? Not to worry! Together we will create content for your web and print materials that reflects your organization’s unique personality and mission. I cut the clutter so you can bring your vision to life, in as few words as possible.

Growing up, my dad’s favorite mantra was, “Use the right tool for the right job.” Choosing the right image for each unique visual situation is crucial to striking the correct tone and perfecting your messaging. Each graphic should reflect your organization’s mission with a sense of quality, professionalism, and creativity.

I utilize Adobe Creative Suite for graphic design, photo and video editing, logo and font creation, and web development.

If a picture is worth a thousand words, then a social media post is worth a novel. Quality media campaigns tell your stories, amplify your brand, and inspire action. I help your organization develop a comprehensive social media plan to highlight your company’s unique identity, values, and abilities.

Social media posts are not an end in themselves. The best posts prompt your audience to disconnect from their devices and connect with you, in real life.

I am persnickety. A grammatical perfectionist, if you will. But don’t worry, I won’t attack your work with the shameful strokes of a red pen. I’d rather sit down over a cup of coffee and have a conversation to help you strike the right tone for your website, paper, resume, or periodical. Together we will write, edit, re-write, and re-edit until the final product is something you can stand behind with pride.